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Promotional Mix Strategies, Social Behaviour Change and Social Product Adoption among Not for Profit Projects

by Hilda Muteshi | Nov 18, 2020 | Resources

Not for Profit organizations promote the change of behaviors that have a negative impact to the environment and to the community. Such behavior are associated with causing diseases or environmental degradation. Various strategies have been used to help people quit...

Marketing Mix and Adoption of Improved Sanitation Products among Rural Households in Magarini, Kilifi County Kenya

by Hilda Muteshi | Nov 18, 2020 | Resources

Adoption of improved sanitation has remained a challenge over a period of time. Kenya is one of the countries that missed the MDG target, with almost 70% lacking access to improved sanitation, and approximately 6 Million Kenyans defecating in the open. There is...

Beyond Nation Branding to Building country Brands through Marketing Mix

by Hilda Muteshi | Nov 18, 2020 | Resources

Technological advanced and other factors has resulted to stiff competition among countries. Hence the concept of branding has moved from products to Nations. Countries compete for investors and tourists. A favorable country brand determines the choice people make...

Connecting Farmers to the Market through Agricultural Marketing Automation for Food security and Sustainable Development

by Hilda Muteshi | Nov 18, 2020 | Resources

Food security is a key pillar to achieving sustainable development goals and the other three pillars outlined in the Big Four Agenda. Eradicating poverty and hunger as well as improving health and wellbeing depends largely on the success of agricultural marketing. The...

Recent Posts

  • Promotional Mix Strategies, Social Behaviour Change and Social Product Adoption among Not for Profit Projects
  • Marketing Mix and Adoption of Improved Sanitation Products among Rural Households in Magarini, Kilifi County Kenya
  • Beyond Nation Branding to Building country Brands through Marketing Mix
  • Connecting Farmers to the Market through Agricultural Marketing Automation for Food security and Sustainable Development
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